A liberdade (im)possível na definição do voto

Abstract

This work aims to investigate the voter's vote definition process, having as object of study the understanding of the paths taken to choose the candidate for the Presidency of Brazil in 2022. For this, we start from two central axes: the identification, Freud's postulate, in which everyone finds an object to resemble and so proceeds; the second would be the emotions, present in the subject, as an intervening factor in the behavior and in the process of choice, and an element of identification. It is also worth highlighting the importance of the groups in which the voter is inserted within this process, having the potential to interfere in this choice. The General Objective seeks to understand whether the emotions aroused by electoral advertisements generate identification with presidential candidates and whether they are related to voting intentions. The guiding hypothesis is that identification with the presidential candidate, aroused by emotions, are decisive for the definition of the vote. This is an Exploratory research, which will have a Qualitative and Quantitative approach. For data collection, in addition to an interview with a questionnaire, a facial analysis software (FaceReader) will be used during the exhibition of electoral propaganda of the candidates, to determine the emotions aroused by the video. The images will be used exclusively to obtain the information. As a social technology, based on the assumption of the importance of these elements for the definition of the vote, a proposal will be produced to approach the press vehicles for electoral campaigns, guaranteeing greater depth to the objective elements of the candidacies, such as the government plan, discussion of technical proposals, candidate's curriculum, knowledge, in order to reduce the interference of identification and emotions in the definition of the vote.